What HD Radio Needs to WOW Today’s Radio Listeners

Your car probably has four (or more) speakers – but you are using them to listen to two-channel FM broadcasts– a technology that was invented in the ‘50s. Now, imagine that your radio is feeding your ears immersive digital surround music and cinematic production effects– the sort of thing that you hear in a well-equipped movie theater or on a state-of-the-art home surround set-up. Wouldn’t you think this would be a much better way to introduce the benefits of digital radio broadcasting to the public than the “improved stereo” message we have now?

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